Providing CFO services and Business Transition Services in Southern California
Robert D. Shishino
North Tustin, CA CFO
34 Years of Experience
UCLA - BS
California State University at Los Angeles - MBA
Certificates & Licenses:
CPA - California (expired)
Trustee - Concordia University, Irvine Scholarship Fund
Finance Committee - Local Church and School
Contact Rob Shishino and receive a free Discovery Analysis™
- A confidential meeting with the business owner(s), then interview company staff.
- Look at the company’s financial information and computer systems.
- Benchmark financial information against industry averages.
- Create a confidential report of our findings in The Strategy Gameplan™
Rob has more than 30 years of diversified business experience in his role as a senior financial executive and trusted advisor to CEO's, business owners and Boards of Directors for public and privately held companies ranging in size from start-up to operating divisions of multi-billion dollar companies. Rob earned a CPA license during his tenure at Big 8 accounting firm Coopers & Lybrand (now PriceWaterhouse Coopers).
Rob's experience as a CFO extends to virtually every aspect of a business's financial and operating needs. In addition to building, rebuilding and managing financial teams of all sizes and complexity, he has also had direct management responsibility for HR, IT, credit & collections, risk management, operations, marketing and sales.
Rob's industry background includes manufacturing, distribution, retailing, telecommunications, and business services with extensive experience leading successful rapidly growing, high volume and high transaction businesses. He has played a key role in the purchase and sale of over twenty businesses both as a skilled negotiator and as a hands-on manager of the due diligence and post-sale integration process. He has also been successful helping firms downsize and manage their cash more effectively during difficult economic conditions. Areas of expertise include:
- Capital/Cash Planning
- Mergers and Acquisitions
- Business Exit Strategies
- Planning and Budgeting
- Systems Selection and Integration
- Raising Debt Capital
- Raising Equity Capital
- Vendor Management
Rob holds a BS Degree from UCLA and an MBA from California State University at Los Angeles. He and his wife Roxie live in Orange County, California and have two children. Rob is a scholarship fund Trustee and former Dean’s Advisory Board member for the School of Business at Concordia University, Irvine, and a Finance Committee member of a local church and school.