Robert D. Shishino

Providing CFO services and Business Transition Services in Southern California


About Rob

Robert D. Shishino

North Tustin, CA CFO

34 Years of Experience

Direct Contact

office 714.272.3969



California State University at Los Angeles - MBA

Certificates & Licenses:

CPA - California (expired)


Trustee - Concordia University, Irvine Scholarship Fund

Finance Committee - Local Church and School

Contact Rob Shishino and receive a free Discovery Analysis™

  • A confidential meeting with the business owner(s), then interview company staff.
  • Look at the company’s financial information and computer systems.
  • Benchmark financial information against industry averages.
  • Create a confidential report of our findings in The Strategy Gameplan™

Rob’s Bio

Rob has more than 30 years of diversified business experience in his role as a senior financial executive and trusted advisor to CEO's, business owners and Boards of Directors for public and privately held companies ranging in size from start-up to operating divisions of multi-billion dollar companies. Rob earned a CPA license during his tenure at Big 8 accounting firm Coopers & Lybrand (now PriceWaterhouse Coopers).

Rob's experience as a CFO extends to virtually every aspect of a business's financial and operating needs. In addition to building, rebuilding and managing financial teams of all sizes and complexity, he has also had direct management responsibility for HR, IT, credit & collections, risk management, operations, marketing and sales.

Rob's industry background includes manufacturing, distribution, retailing, telecommunications, and business services with extensive experience leading successful rapidly growing, high volume and high transaction businesses. He has played a key role in the purchase and sale of over twenty businesses both as a skilled negotiator and as a hands-on manager of the due diligence and post-sale integration process. He has also been successful helping firms downsize and manage their cash more effectively during difficult economic conditions. Areas of expertise include:

  • Capital/Cash Planning
  • Mergers and Acquisitions
  • Business Exit Strategies
  • Planning and Budgeting
  • Systems Selection and Integration
  • Raising Debt Capital
  • Raising Equity Capital
  • Outsourcing
  • Vendor Management
  • Turnarounds

Rob holds a BS Degree from UCLA and an MBA from California State University at Los Angeles. He and his wife Roxie live in Orange County, California and have two children. Rob is a scholarship fund Trustee and former Dean’s Advisory Board member for the School of Business at Concordia University, Irvine, and a Finance Committee member of a local church and school.

Contact Rob (714) 272-3969


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Recent Articles

Nov 18Rob Shishino

Business Ethics – Creating a Culture

Nov 18Rob Shishino

As CFO, controller and various other finance and accounting positions during my career spanning over thirty years, I continue to be amazed at how the lack of business ethics continues to be a problem in white-collar America. Cynthia Cooper, former vice president of internal audit at WorldCom who uncovered the $11 billion fraud in 2002 stated: ““People don’t just wake up and say, ‘I am going to become a criminal today,’ ” she said. “It is a slippery slope — one

Aug 2Rob Shishino

For the third consecutive year, B2B CFO© ranks among America’s fastest growing companies

Aug 2Rob Shishino

Despite tough economy, B2B CFO continues record growth and takes spot in the prestigious Inc. 5000 list Phoenix, Ariz. – August 21, 2012 – B2B CFO, the nation’s largest provider of CFO services, has been named to the prestigious Inc. 5000 list of fastest growing companies in America for the third consecutive year. The annual ranking by Inc. Magazine judges US-based and privately held companies by their revenue growth. This year’s list was ranked on the percentage in revenue increase