16 SWOT Analysis Conversation Starters

16 SWOT Analysis Conversation Starters

Stimulate thinking and participation in your SWOT Analysis discussion

So you’ve determined that a Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis is a good idea.  You’ve set a date, you’ve invited the participants.  This may be the first one you’ve done.  So how do you get started?

Get participants thinking beforehand by sending out a list of questions and ask them to come up with as many answers to the questions as they can.  If they think of other questions while completing the exercise, then send the additional questions along to the other participants so everyone can think of how they would answer the questions.  Let attendees know who is participating and get the conversation started early.  Good projects take time for thought, and this is a good project!

To get you started, here are 16 questions to consider before the meeting:

  • Strengths
  1. What advantages to you or your company have?
  2. What do you do better than anyone else?
  3. What do others see as your strengths?
  • Weaknesses
  1. What could you improve?
  2. What should you avoid?
  3. What factors lose sales?
  4. What do outsiders see as weaknesses?
  • Opportunities
  1. Where do the best opportunities lie?
  2. What interesting trends do you see?
    1. What opportunities might arise from changes in technology, government policies, social patterns?
    2. What opportunities do your strengths open up for you?
  • Threats
  1. What obstacles do you or your company face?
  2. What is your competition doing that you should be worrying about?
  3. Bad Debt or cash flow problems
  4. What threats do your weaknesses expose you to?
  5. Are sales concentrated with one customer?


Did you like this post?  Here is recommended reading on this topic:

Compelling reasons to take a second look at this important business planning tool

Re-thinking the WHOs, WHENs and HOWs of doing a successful SWOT Analysis

6 follow-up strategies to keep the dust of your SWOT Analysis and get actionable results


Need help with your SWOT and financial analysis?

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I am fluent in ‘financialspeak’ and can translate your monthly numbers into strategies for future success.  Contact me – I take companies to a higher level of success.  Email : AndyAnderson@b2bcfo.com.  Phone: 909-732-4917

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